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| Schneider Technologies AG (formerly Schneider Rundfunkwerke AG and Schneider Electronics AG) was a manufacturer of consumer electronics and computers in Türkheim. | .crt-effect { position: relative; overflow: hidden; border: 2px solid #2a2a2a; } |
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| The company's origins date back to 1889 in Türkheim, Swabia, Germany, when Felix Schneider founded a company that manufactured industrial woodworking tools. In 1965, the business entered the audio electronics market through the manufacturing of radio cabinets. | .ficha-libro-crt { |
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| During the 1970s and 1980s, the Schneider name was associated with audio systems; the company was unusual for a German audio manufacturer because it focused on low-cost products rather than the luxury sector. | .portada-ficha-container { |
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| In 1984, computers from the Amstrad company were marketed under the Schneider brand in Germany and Central Europe. In 1987, the partnership with Amstrad ended, and the company produced PC-compatible machines starting in 1988. | .datos-ficha { flex: 1; min-width: 300px; } |
| The company Gebrüder Steidinger (manufacturer of the Dual turntable line) and the brand were acquired from Thomson in 1988, partly to obtain a marketable brand in France, where the large and established company Schneider SA was already present. In the 1990s, the company name was changed to Schneider Electronics. | .titulo-linea { |
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| In 2002, the company declared bankruptcy. It was acquired by TCL Corporation for €8.2 million in 2002. | .pcw-section-box { background-color: #000b00; border: 2px solid #00ff00; margin: 20px 0; padding: 20px; } |
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| ===== Information ===== | .pcw-index-tree { line-height: 1.6; color: #00ff00; } |
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| Company founders: | .pcw-image-center { display: flex; justify-content: center; align-items: center; padding: 20px 0; } |
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| * Felix Schneider (Founder-1889) | @media (max-width: 700px) { .ficha-libro-crt { flex-direction: column; align-items: center; } .dato-linea { flex-direction: column; } } |
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| The Schneider Computer Division was created in the 1980s as a department of Schneider Rundfunkwerke AG at the Türkheim factory. It began manufacturing and distributing the Amstrad CPC home computer range (as the Schneider CPC) in Germany under license from Amstrad, followed by the Amstrad PCW range, and finally Amstrad's first IBM compatibles, the Amstrad 1512 and Amstrad 1640, along with all their official peripherals and printers. | <div class="pcw-page-container crt-effect"> |
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| Following the expertise gained, Schneider launched its own range of PC compatibles, which caused the termination of the agreement with Amstrad. Its first machine, the Schneider Euro PC, had clear echoes of the Schneider CPC 6128 by integrating the motherboard and a 3.5" Double Density disk drive on the right side of the keyboard. | <!-- 1. TECHNICAL DATA SHEET --> |
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| | <div class="datos-ficha"> |
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| | <h2>TECHNICAL DATA SHEET</h2> |
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| | <div class="dato-linea"><span class="dato-etiqueta">NAME:</span><span class="dato-valor">Schneider Rundfunkwerke AG</span></div> |
| | <div class="dato-linea"><span class="dato-etiqueta">ORIGIN:</span><span class="dato-valor">Türkheim, Bavaria (Germany)</span></div> |
| | <div class="dato-linea"><span class="dato-etiqueta">FOUNDED:</span><span class="dato-valor">1889 (by Felix Schneider)</span></div> |
| | <div class="dato-linea"><span class="dato-etiqueta">STATUS:</span><span class="dato-valor">Bankruptcy in 2002 / Brand acquired by TCL</span></div> |
| | <div class="dato-linea"><span class="dato-etiqueta">SPECIALTY:</span><span class="dato-valor">Consumer Electronics / Computing</span></div> |
| | <div class="dato-linea"><span class="dato-etiqueta">FOUNDERS:</span><span class="dato-valor">Felix Schneider</span></div> |
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| It was succeeded by several machines with Intel 80286 and Intel 80386 processors sold in two case formats: an elongated one reminiscent of current SFF (Small Form Factor) equipment (called the Euro AT, which sold well in places where space was vital, such as small workshops) and another more cubic design that recalled the modular look of the Acorn Risc PC. | <!-- 2. FULL DESCRIPTION --> |
| | <div class="pcw-section-box"> |
| | <div class="pcw-section-title">Description</div> |
| | <div style="color: #aaffaa; line-height: 1.6; text-align: justify;"> |
| | <p>Schneider Technologies AG (formerly Schneider Rundfunkwerke AG and Schneider Electronics AG) was a manufacturer of consumer electronics and computers based in Untertürkheim.</p> |
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| As happened to Amstrad, the arrival of Asian competition with Intel 80486 machines—and especially the fact that every computer shop began assembling its own brand of clones—led the parent company to abandon a field where profits were plummeting. (Although founded in 1889 by Felix Schneider as a wooden washing machine factory, the company had become a manufacturer of music systems and radios during the 20th century, much like Amstrad itself). The experience gained was later used in devices such as digital recorders and set-top boxes. | <p>The company's origins date back to 1889 in Türkheim, Swabia, Germany, when Felix Schneider founded a firm manufacturing industrial woodworking tools. In 1965, the business entered the audio electronics market by manufacturing radio cabinets.</p> |
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| Currently, equipment is marketed in Germany under the Schneider brand but with different logos, so it is possible that the computer brand was sold during the 2002 bankruptcy proceedings. All references to computer equipment on the official Schneider website (which previously hosted a BBS and a web support area for PC compatibles) have disappeared. | <p>During the 1970s and 1980s, the Schneider name became associated with audio systems; the company was unusual for a German audio manufacturer because it focused on low-cost products rather than the luxury sector.</p> |
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| ===== Schneider Computer Division ===== | <p>In 1984, Amstrad computers were marketed under the Schneider brand in Germany and Central Europe. In 1987, the partnership with Amstrad ended, and the company began producing PC-compatible machines in 1988.</p> |
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| To market its computers in Germany, Austria, and Switzerland, where Amstrad had no distribution structure, Amstrad partnered with Schneider Rundfunkwerke AG, a German company which, much like Amstrad itself, was only known for its budget audio products. In 1984, Schneider's subsidiary company, the Schneider Computer Division, was created specifically for the task, and Amstrad's full CPC line was branded and sold as the Schneider CPC. | <p>The Gebrüder Steidinger company (manufacturer of the Dual turntable line) and the brand were acquired from Thomson in 1988, partly to obtain a marketable brand in France, where the large and established Schneider SA company was already present. In the 1990s, the company's name was changed to Schneider Electronics.</p> |
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| Although based on the same hardware, the Schneider CPC models differ from the Amstrad CPC models in several details. Most notably, the Schneider CPC464 and CPC664 keyboards featured gray keys instead of colored keys, but still in the original British keyboard layout. To achieve a German "QWERTZ" keyboard layout, Schneider marketed a small software program to remap the keys, as well as adhesive labels for the keycaps. To comply with stricter German EMC regulations, the full Schneider CPC line is equipped with internal metal shielding. For the same reason, the Schneider CPC6128 features micro-ribbon type connectors instead of edge connectors. Both the grayscale keyboard and the micro-ribbon connectors made their way into the design of later Amstrad CPC models. | |
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| In 1988, after Schneider refused to market Amstrad's line of AT-compatible computers, the cooperation ended. Schneider proceeded to sell off the remaining stock of Schneider CPC models and used its now well-established market position to introduce its own PC designs. With the formation of its German subsidiary Amstrad GmbH to distribute its product lines, including the CPC464 and CPC6128, Amstrad attempted, but ultimately failed, to establish its own brand in the German-speaking parts of Europe. | |
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| ===== Bankruptcy ===== | <p>In 2002, the company declared bankruptcy. It was acquired by TCL Corporation for €8.2 million in 2002.</p> |
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| The traditional company Schneider Technologies (formerly known as Schneider Rundfunkwerke) appears to have reached its end. As the company, known among computer fans for the CPC464 or the EuroPC, announced in a message, the creditors rejected the restructuring plan presented at the beginning of April. According to the company's board of directors, “the last option to save the shareholders' assets has failed.” The board of directors reached this conclusion and resigned: Ralf Adam and Hans Szymanski stepped down from their positions on May 8th. | <!-- 3. INFORMATION --> |
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| | <div class="pcw-section-title">INFORMATION</div> |
| | <div style="color: #aaffaa; line-height: 1.6; text-align: justify;"> |
| | <p>The Schneider Computer Division was created in the 1980s as a department of Schneider Rundfunkwerke AG at the Türkheim factory. It began manufacturing and distributing the Amstrad CPC home computer range (as Schneider CPC) under license in Germany, followed by the Amstrad PCW range, and finally Amstrad's first IBM compatibles, the PC1512 and PC1640, along with all official peripherals and printers.</p> |
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| The LfA Förderbank Bayern's 19 percent share was the largest shareholder in Schneider Technologies and the company's largest creditor. Now it seems to have been the decisive factor in rejecting the restructuring plan. “The creditors have the expectation that if the subsidiaries are sold, more money will ultimately come out for them,” the insolvency administrator told the Financial Times Deutschland. No investor has yet been found for the subsidiary Schneider Electronics; There are already 27 interested parties for the subsidiary Schneider Laser Technologies, which is responsible for the development and marketing of laser display technology. Among other things, the company was developing a new planetarium technology involved with Carl Zeiss. | <p>Drawing on the expertise gained, Schneider launched its own range of PC compatibles, leading to the termination of the agreement with Amstrad. Its first machine, the Schneider Euro PC, bore clear resemblances to the Schneider CPC 6128 by integrating the motherboard and a 3.5" Double Density disk drive into the keyboard unit on the right side.</p> |
| | |
| | <p>This was followed by several machines powered by Intel 80286 and 80386 processors, sold in two case formats: an elongated one reminiscent of modern SFF (Small Form Factor) systems—named the Euro AT, which sold well in space-critical environments like small workshops—and a more cubic design that echoed the modular look of the Acorn Risc PC.</p> |
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| | <p>As happened with Amstrad, the arrival of Asian competition with Intel 80486-based systems, and particularly the rise of local computer shops assembling their own "clone" brands, led the parent company to abandon a field where profit margins were plummeting. The experience gained was later applied to products such as digital recorders and set-top boxes.</p> |
| | |
| | <p>Currently, equipment is marketed in Germany under the Schneider brand but with different logos, suggesting the computer brand may have been sold during the 2002 insolvency proceedings. All references to computer hardware on Schneider's official website (which previously hosted a BBS and a support area for PC compatibles) have disappeared.</p> |
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| | <!-- 4. SCHNEIDER COMPUTER DIVISION --> |
| | <div class="pcw-section-box"> |
| | <div class="pcw-section-title">SCHNEIDER COMPUTER DIVISION</div> |
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| | <p>To market its computers in Germany, Austria, and Switzerland, where Amstrad lacked a distribution network, Amstrad partnered with Schneider Rundfunkwerke AG—a German company that, much like Amstrad, was primarily known for its affordable audio products. In 1984, the subsidiary Schneider Computer Division was specifically created for this task, and Amstrad's entire CPC line was rebranded and sold as the Schneider CPC.</p> |
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| | <p>Although based on the same hardware, Schneider's CPC models differed from Amstrad's in several details. Most notably, the Schneider CPC464 and CPC664 featured grey keys instead of colored ones, while retaining the original British keyboard layout. To achieve a German "QWERTZ" layout, Schneider marketed a small software utility to remap the keys, along with key stickers. To comply with stricter German EMC regulations, Schneider's entire CPC line was equipped with internal metal shielding. For the same reason, the Schneider CPC6128 featured micro-ribbon (Centronics) connectors instead of edge connectors. Both the greyscale keyboard and the micro-ribbon connectors eventually found their way into later Amstrad CPC designs.</p> |
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| | <p>In 1988, after Schneider declined to market Amstrad's line of AT-compatible computers, the cooperation ended. Schneider proceeded to sell off the remaining stock of Schneider CPC models and utilized its now well-established market position to introduce its own PC designs. Following the formation of its own German subsidiary, Amstrad GmbH, to distribute its products (including the CPC464 and CPC6128), Amstrad attempted—but ultimately failed—to establish its own brand in the German-speaking parts of Europe.</p> |
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| | <!-- 5. EVOLUTION AND TECHNICAL DETAILS --> |
| | <div class="pcw-section-box"> |
| | <div class="pcw-section-title">Differences and Evolution</div> |
| | <div class="pcw-index-tree"> |
| | <span class="index-item-main">Schneider CPC Range (1984-1988)</span> |
| | <span class="index-subitem">Grey-keyed keyboards instead of colored ones.</span> |
| | <span class="index-subitem">Internal metal shielding for German EMC compliance.</span> |
| | <span class="index-subitem">Micro-ribbon (Centronics) connectors instead of edge connectors.</span> |
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| | <span class="index-item-main">Schneider Euro PC (In-house)</span> |
| | <span class="index-subitem">"All-in-one" keyboard design with CPU and 3.5" drive.</span> |
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| | <span class="index-item-main">Acquisition of DUAL (1988)</span> |
| | <span class="index-subitem">Purchase of the turntable brand from Thomson.</span> |
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| | </div> |
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| | <!-- 6. LATER MILESTONES AND BANKRUPTCY --> |
| | <div class="pcw-section-box"> |
| | <div class="pcw-section-title">Later Milestones and Bankruptcy</div> |
| | <div style="color: #aaffaa; line-height: 1.6; text-align: justify;"> |
| | <p>The traditional company Schneider Technologies (formerly known as Schneider Rundfunkwerke) appears to have reached its end. As the company—famous among computer enthusiasts for the CPC464 and the EuroPC—announced in a statement, creditors rejected the restructuring plan presented in early April. According to the board of directors, "the final option to save shareholder assets has failed." The board resigned on May 8th, including members Ralf Adam and Hans Szymanski.</p> |
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| | <p>The LfA Förderbank Bayern's 19 percent stake, as the largest shareholder and major creditor, appears to have been the decisive factor in rejecting the plan. "Creditors expect that selling off subsidiaries will ultimately yield more money," the insolvency administrator told Financial Times Deutschland. While no investor has been found for the Schneider Electronics subsidiary, there are already 27 parties interested in Schneider Laser Technologies, responsible for laser display technology development (including a planetarium project with Carl Zeiss).</p> |
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| | <p>Schneider Technologies, founded in 1889, made history with its computer division in 1984. Despite the success of the CPC464 and EuroPC, and the acquisition of DUAL in 1988, later attempts to diversify—such as an internet set-top box in 1998 and a digital video recorder in 2001—failed to generate sufficient sales. The company continued to face financial difficulties until its final collapse.</p> |
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| Schneider Technologies, formerly known as Schneider Rundfunkwerke, was founded in 1889. The long-established company set up its own computer division in 1984, which caused a stir with the CPC464 and the EuroPC. In 1988 Schneider bought DUAL. In 1998, the company wanted to increase sales again with an Internet set-top box and then in 2001 with a digital video recorder. However, all the new projects were of little use and the company continued to experience financial problems. | |