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TECHNICAL DATA SHEET
Schneider Technologies AG (formerly Schneider Rundfunkwerke AG and Schneider Electronics AG) was a manufacturer of consumer electronics and computers based in Untertürkheim.
The company's origins date back to 1889 in Türkheim, Swabia, Germany, when Felix Schneider founded a firm manufacturing industrial woodworking tools. In 1965, the business entered the audio electronics market by manufacturing radio cabinets.
During the 1970s and 1980s, the Schneider name became associated with audio systems; the company was unusual for a German audio manufacturer because it focused on low-cost products rather than the luxury sector.
In 1984, Amstrad computers were marketed under the Schneider brand in Germany and Central Europe. In 1987, the partnership with Amstrad ended, and the company began producing PC-compatible machines in 1988.
The Gebrüder Steidinger company (manufacturer of the Dual turntable line) and the brand were acquired from Thomson in 1988, partly to obtain a marketable brand in France, where the large and established Schneider SA company was already present. In the 1990s, the company's name was changed to Schneider Electronics.
In 2002, the company declared bankruptcy. It was acquired by TCL Corporation for €8.2 million in 2002.
The Schneider Computer Division was created in the 1980s as a department of Schneider Rundfunkwerke AG at the Türkheim factory. It began manufacturing and distributing the Amstrad CPC home computer range (as Schneider CPC) under license in Germany, followed by the Amstrad PCW range, and finally Amstrad's first IBM compatibles, the PC1512 and PC1640, along with all official peripherals and printers.
Drawing on the expertise gained, Schneider launched its own range of PC compatibles, leading to the termination of the agreement with Amstrad. Its first machine, the Schneider Euro PC, bore clear resemblances to the Schneider CPC 6128 by integrating the motherboard and a 3.5" Double Density disk drive into the keyboard unit on the right side.
This was followed by several machines powered by Intel 80286 and 80386 processors, sold in two case formats: an elongated one reminiscent of modern SFF (Small Form Factor) systems—named the Euro AT, which sold well in space-critical environments like small workshops—and a more cubic design that echoed the modular look of the Acorn Risc PC.
As happened with Amstrad, the arrival of Asian competition with Intel 80486-based systems, and particularly the rise of local computer shops assembling their own "clone" brands, led the parent company to abandon a field where profit margins were plummeting. The experience gained was later applied to products such as digital recorders and set-top boxes.
Currently, equipment is marketed in Germany under the Schneider brand but with different logos, suggesting the computer brand may have been sold during the 2002 insolvency proceedings. All references to computer hardware on Schneider's official website (which previously hosted a BBS and a support area for PC compatibles) have disappeared.
To market its computers in Germany, Austria, and Switzerland, where Amstrad lacked a distribution network, Amstrad partnered with Schneider Rundfunkwerke AG—a German company that, much like Amstrad, was primarily known for its affordable audio products. In 1984, the subsidiary Schneider Computer Division was specifically created for this task, and Amstrad's entire CPC line was rebranded and sold as the Schneider CPC.
Although based on the same hardware, Schneider's CPC models differed from Amstrad's in several details. Most notably, the Schneider CPC464 and CPC664 featured grey keys instead of colored ones, while retaining the original British keyboard layout. To achieve a German "QWERTZ" layout, Schneider marketed a small software utility to remap the keys, along with key stickers. To comply with stricter German EMC regulations, Schneider's entire CPC line was equipped with internal metal shielding. For the same reason, the Schneider CPC6128 featured micro-ribbon (Centronics) connectors instead of edge connectors. Both the greyscale keyboard and the micro-ribbon connectors eventually found their way into later Amstrad CPC designs.
In 1988, after Schneider declined to market Amstrad's line of AT-compatible computers, the cooperation ended. Schneider proceeded to sell off the remaining stock of Schneider CPC models and utilized its now well-established market position to introduce its own PC designs. Following the formation of its own German subsidiary, Amstrad GmbH, to distribute its products (including the CPC464 and CPC6128), Amstrad attempted—but ultimately failed—to establish its own brand in the German-speaking parts of Europe.
The traditional company Schneider Technologies (formerly known as Schneider Rundfunkwerke) appears to have reached its end. As the company—famous among computer enthusiasts for the CPC464 and the EuroPC—announced in a statement, creditors rejected the restructuring plan presented in early April. According to the board of directors, "the final option to save shareholder assets has failed." The board resigned on May 8th, including members Ralf Adam and Hans Szymanski.
The LfA Förderbank Bayern's 19 percent stake, as the largest shareholder and major creditor, appears to have been the decisive factor in rejecting the plan. "Creditors expect that selling off subsidiaries will ultimately yield more money," the insolvency administrator told Financial Times Deutschland. While no investor has been found for the Schneider Electronics subsidiary, there are already 27 parties interested in Schneider Laser Technologies, responsible for laser display technology development (including a planetarium project with Carl Zeiss).
Schneider Technologies, founded in 1889, made history with its computer division in 1984. Despite the success of the CPC464 and EuroPC, and the acquisition of DUAL in 1988, later attempts to diversify—such as an internet set-top box in 1998 and a digital video recorder in 2001—failed to generate sufficient sales. The company continued to face financial difficulties until its final collapse.
